Web Analytics can give you key information about who visits your website, from demographics and geolocation, to technical data such as device and browser type, showing, for example, how many of your customers use mobile devices.

Google Analytics is a free web analytics toolkit which allows you to monitor and track all visitors to your website, see how they found you, what devices they use and where they are based. Used together with Google Adwords tools,  it can help you to structure content and choose relevant keywords to bring potential customers and clients to your site. Advanced Google Analytics campaigns can leverage more specific and in-depth web marketing data and reports.

Google and Bing Webmaster Tools offer a range of key utilities to make the most of your website, from code testing and health checks, to link analysis and protection from malicious attacks. They give you complete control and ownership of your organisation’s web presence and are the starting point of Search Engine Optimisation.

Beyond these free tools, other more advanced web analytics systems are also available.

If you’d like some help or advice on what these tools can do for you, please get in touch.