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Small businesses can take advantage of SEO to beat larger competitors in searches results.

The competition on Google can be tough to take on. The big brands are always going to have bigger marketing budgets, but getting things right with your SEO can make all the difference and help you perform better in Google and Bing search results.

For a small business, SEO can be broken down into two main goals:

  1. Look good for Google.
  2. Look good for people.

First you need to score well on Google to be visible to potential customers.

SEO setup for a small business

1. I set up your SEO infrastructure

After researching your business or organisation, and looking into who your main competition is on Google, I put in place a set of SEO measures that will help improve your reputation and performance on Google. 

2. I give you a bespoke SEO manual to take things from there.

Including a set of off-site SEO recommendations to help widen your customer base using all the tools at your disposal.

For a small business, Local SEO can be an important part of your digital marketing strategy.
Adding your business to Google Business Profile and Bing Places for Business can be hugely helpful in bringing more local traffic to your website.

Local SEO can be key to winning new business from search engine results.

Ultimately, we are aiming for a fast loading website with a clean structure, good high quality content and matching metadata, and well balanced internal and external linking.